Just think. Wouldn’t it be wonderful if you could always persuade someone to go for your product, nail that oh-so-important interview for that dream job or simply get someone to say “yes”.
Imagine you had a magical vocabulary box overflowing with all the right words and phrases ready to pull out and use just at the right time – to persuade and influence. The words we use in the workplace ultimately lead to success or failure. From launching a product, building team rapport, or trying to fix a relationship. Knowing the right words, spoken at the right time is a powerful skill to have.
My day-to-day work is all about words. I need to think hard about which words to put down on paper (like I am right now) and which to say and to persuade during a presentation or skills workshop. Equally, I think carefully about the words I advise others to use when they present in public helping them to persuade. Words have become an essential part of what I do. I’m fascinated about the art of persuasion and how just a few words can make all the difference.
The most persuasive words
If I were to ask you what are the most persuasive words you can think of, what would come to mind? Interestingly words which persuade the most are often very short and snappy. Words which often appear in most forms of advertising and marketing. Were any of these on your list?
Affordable, Best, Convenient, Discover, Easy, Enjoy, Fast, Free, Guarantee, More, New, Power, Reduce, Results, Safe, Save, Time.
You’ll often see a combination of these words thrown together to create power phrases, portraying value and helping the customer to positively visualize the product or service. How do these sound? “It’s an easy and fast service to use and you can enjoy the benefits at home or on the go!” “You’ll discover the results you need, while reducing costs and above all, generate more money.”
It’s all about You
Those two little words ‘you’ and ‘your’ are actually ranked somewhere at the top of the list of words which persuade the most. They refer directly to the listener and tap in to what he’s ultimately thinking; “What’s in it for me?” Try switching to the perspective of your listener. This will start to grab your listener’s attention and include them more in the conversation.
Share opinions reluctantly
In a conversation where you’ve got two sets of opinions, trying to persuade someone to see your point of view can be tricky. Try this. Say you used to have the other opinion but switched over in light of a change or some overwhelming evidence. Use a phrase such as “Yes, I used to think the same. But here’s what changed my mind.” By taking this strategic approach, you’ll sound impartial and even-minded. An approach known as “reluctant conclusion”
It’s all in a name
Something I’ve often noticed during UK election debates and Q&A sessions with the public is the way certain politicians answer by using the name of the person who’s just asked a question. It’s a technique they do well. It’s a technique that works. The most important word in any language that always sounds so sweet is actually your own name. When someone mentions your name, you sit up and tend to listen with more intent.
Equally, our impression of the speaker steps up a notch as we feel this person listens well and pays attention. Try it. The next time you meet someone new – at a meeting or seminar, try to clearly remember that person’s name and mention it somewhere during the conversation. See what happens.
Persuade by switching to the future tense
Here’s a handy essential tool of argument that works-a-treat! The next time you find yourself in a situation where you’ve been accused of something (in the past tense) or insulted (in the present tense), do one thing. Switch tenses! Think how to correct the situation or improve the relationship by using words in a future tense. Believe it or not, the most productive arguments include the future tense, the language of choices and decisions. It starts to take the anger out of confrontations. This is a persuasion technique Aristotle coined as “deliberative argument.” Try it. You’d be surprised.
So, it’s now over to you.
If you’ve got some tips of your own on how to persuade in style or found this post helpful – please spread the word and leave a message!